Thursday, November 21, 2019

Apple Computers Marketing Channels Essay Example | Topics and Well Written Essays - 2000 words

Apple Computers Marketing Channels - Essay Example (Owen, 2004) Management: Along with this an effective management is also required for the development and also for the training of employees in order to have a continue innovation of all the products of Apple for maintaining and retaining sufficient amount of funds, whenever other competitors are introducing new products. Demographic patterns: Females and males from the age level of 12 years and above will be always in a favor of Apple's product due to its all the new innovations, which are able to perform and also to avoid all those facilities, which would greatly appeal them. Overseas influence: The break down of all the barriers, which are in between those countries, which also increase the sales level of all the products of Apple along with this, it would also make people aware from their products. All the products of Apple are currently in the growing stage, with the help of which more and more people are becoming aware from their products and also purchasing their products, and with the help of this the demand is increasing day by day. On the other hand the sales are also growing very fast and profits are also rising very quickly, however apart from this the competitions is also increasing as the competitors are very much cognizant of all the tactics of all the product of Apple. Apple computer, Inc is known a... om the age level of 12 years and above will be always in a favor of Apple's product due to its all the new innovations, which are able to perform and also to avoid all those facilities, which would greatly appeal them. Overseas influence: The break down of all the barriers, which are in between those countries, which also increase the sales level of all the products of Apple along with this, it would also make people aware from their products. 2. PRODUCT ANALYSIS: All the products of Apple are currently in the growing stage, with the help of which more and more people are becoming aware from their products and also purchasing their products, and with the help of this the demand is increasing day by day. On the other hand the sales are also growing very fast and profits are also rising very quickly, however apart from this the competitions is also increasing as the competitors are very much cognizant of all the tactics of all the product of Apple. During this innovative stage, there are also many opportunities in order to have wider distribution; with the help of this the sales will be higher and higher. ASSUMPTIONS Apple computer, Inc is known as one of the greatest leader in the world of personal computers (pc) until its cloned IBM pc gained popularity. The market share of Apple slipped in spite of the gained popularity of its MAC great range of computers, which were no doubt sold with the help of all authorized retailers and resellers. In order to regain the market share of Apple, it started selling their products online in 1997 and also with the help of all the company owned retail stores. (Glen, 2006) CORE PROBLEM The core problem of this company is that despite the marketing channels which very truly tells punters that the Cupertino has one of the best quality

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