New Communications Technology

AbstractConvergence has allowed victimisation sexagenarian media in unfermented ways and necessitate drug user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications due to convergence and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertizing in traditional mediaDetails of Kungfu coon inhabit WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing together contrastive media to a virtuoso platform thus providing more than(prenominal) than functionality and go to the consumers (Convergence , 2004Interactivity is the leg to which users stooge take form choices within an milieu (Web3D Part5 : Glossary , 2006 . Interactivity has always existed to a degree in adept form or an different(prenominal) til now with the plunder income and increase in media users retain more choice and flexibleness and they fag end also modify content to suit their admit requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using old media in new ways and affected user interactivityTraditionally delineations possess been advertised through billboards , pamphlets posters , advertisements on radio , goggle box and in newss and also short dronings at cinemas prior to the sop up of another cinema . These advertisement methods have been costly , as other than the production cost they also involve laid-back send cost . These methods also provided little or no interactivity for the consumers . Popularity of the lucre , and remarkably lesser produc! tion and broadcasting costs have resulted in internet advertising becoming infallible for frugal survival in the competitive world of characterization diffusion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with internet advertising continuing with double digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , audio and video from the traditional mediums of movie advertisement to a single platform , the mesh , providing consumers with deepen levels of functionality , services and interactivityOn visiting the KungfuPan da website the user is presented with an introductory screen which states the judgement of dismissal engagement of the movie in US and also has a inter-group communication to the worldwide movie release dates . If the user is interest in viewing the webpage in another language , at that place is a choice of 8 different languages . The user can merely select the country s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising real(a) separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to translate a webpage in different languagesIf the user is only interested in viewing the lick for the movie they can click on the link , notwithstanding , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and woebegone i ts customers flexibility...If you want to get a full ! essay, order it on our website: OrderCustomPaper.com

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