Case study: Mercedes-Benz Mercedes-Benz is a German manufacturer of automobiles, founded in 1926. It is a division of the parent company DaimlerChrysler AG later on being previously owned by Daimler-Benz. Mercedes-Benz produces luxury rail railroad cars and revolve about on the fun loving and energetic side. Their initially buns group are the baby boomers merely now Mercedes-Benz has a new target group:” The unripe professionals”, from 35 to 45 years. Mercedes-Benz lays stress on the design and the comfort of a car and also on the many years of experience. The reason that Mercedes-Benz has choose for the fresh professionals is that they are convinced that their cars offers a lot of advantages that young hatful need. The Mercedes-Benz GLK campaigns are directed at the young spate to arouse interest. The GLK campaign is run on picture but also in magazines and newspaper. The campaign includes also web specials and whatsoever events about the GLK. In the tv commercial named “It can’t be” you can recognize James Dean and Marilyn Monroe in the video. The campaign in newspapers had the biggest violation compared with the other used media. in that respect is a Canadian newspaper association where you can ‘ learn’ the advertising mend.
The calculator uses some criteria like gender of target, section, left-hand(a) over(p) or right side, size and then you can propose if the ad will have a big tinge or not. The fact that the newspaper campaign had more pretend than the television spot is quite surprising. Researc h done by American television advertising co! mpany confirms this because on television you can anticipate on mark-aware, purchase consideration,... Second provide of ad impact is the internet especially in education, pleasance and automobile sector. We are living in a ceding back period so the question is how are we going to abide this period? The sales of Mercedes-Benz are decreasing, with 43% in January 2009 and 24% in February. So if Mercedes-Benz...If you want to get a teeming moon essay, order it on our website: OrderCustomPaper.com
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