Case Study in Strategic Marketing

CASE STUDY: REALTY WORLD real property humans is a full-service real estate agency. The confederation employs a broker, a receptionist, a bookkeeper, and a term of a contract administrator. All sales agents atomic number 18 autarkic contractors who are paid on commission. The company (broker) earns 1% of either sales. Real estate commissions average 6% of selling determine. Therefore, 5% of the selling price goes to the independent sales agents, not the company. In addition, the company generates income through a residential cleanup position service. detain year, the company earned $25,000 through the cleaning service. last-place year, agents in the company sold a total of $10million in technical real estate and sold an average of quint residential transactions to each one calendar calendar month with an average transaction price of $500,000. Property management is jade intensive and requires a regular administrator. It is difficult to manage realise for absen tee owners. However, the company generated nearly $5,000 per month in residential rental fees and another $10,000 per month in substantial commercial airplane propeller management contracts. The commercial property management required sub-contracting of cleaning, guardianship and landscaping services that averaged $5,000 per month. level 1: Qualitative Questions 1. How would you particularize or identify the companys Strategic stage business Units (SBUs)?

Answers get out vary: residential sales, commercial sales, residential rentals, commercial property management, and cleaning service. 2. uti lize revenues generated and potential for gr! owth as two variables, prepare a BCG matrix for Realty World. Answers will vary based on the perception/projections for potential growth. Students should be prepared to defend or support why they displace an SBU in the chosen quadrant. 3. anticipate that Realty World is locate in your city, develop a SWOT analysis for Realty World using actual news sources. Level 2: Quantitative Questions 1. Calculate revenues generated for each of the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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